Details

Map-it

samsons

TM pend

Fully understand the new country, territory and channel you are about to enter with your company or new product 

This MAP-IT service category will allow YOU to

Purpose of this category of services

Determine the match and growth potential of the product in the new market and focus channels.

A

B

COUNTRY AND MARKET ENTRY MAPPING – DRIVING LAUNCH READINESS

THE INGENIOUS FOREPLAY

MACRO-ECONOMIC, GEOPOLITICAL MAP

This Samson foundation map will give you a critical view of the structural framework for launch and answer questions such as -market growth rate, demographic fit (health focus, age), political incentives 

Purpose of services

THE MATCHMAKER

MARKET MATCH TO COMPANY AND PRODUCT

This Samson map is a matchmaker – it will identify relevant market channels and distribution points and then compare your company and product 
 characteristics to relevant market channels, distribution points and will outline the health-wellness competitive landscape answering questions such as key selling positions to take and where to launch for healthy growth 

Purpose of services

This product is building on product MAP1A (foundation)

prerequisite

LET’S MONKEY AROUND

ASK THE LOCALS SURVEY – PRODUCT POTENTIALS

This Samson survey enables you to test specific product concepts on a smaller group of people in the new country or market of choice and it will provide a sense of comfort about your launch direction

Purpose of services

This product does not have a prerequisite but will benefit from both Foreplay and Matchmaker

prerequisite

Fully prepare your new products for a rigorous quality control process before launch

This MAP-IT service category will allow YOU to

Purpose of this category of services

Determine where to produce locally and with whom and then set a route to market (customers) 

A

B

NEW PRODUCT SELECTION, PRODUCTION AND DELIVERY– DRIVING SCALE & GROWTH 

BUDS AND BLOSSOM

 NEW PRODUCT EVALUATION SIGN-OFF MATRIX

This Samsons service will provide a rigorous yet simple Samsons methodology and tool-set for your multi-functional team in order to have sign-offs from quality, production, financial perspectives prior to approving the roll-out of your new product.

Purpose of services

A SMILEY STAMP

MAP OF COUNTRY REGULATIONS AND LABELING REQUIREMENTS

This Samsons service will provide a map of considerations and regulations for correctly entering your product into the new country or market as well as bringing clarity to local labeling requirements 

Purpose of services

This product is building on product MAP1B and MAP1B.

prerequisite

BREW POT

MAP OF LOCAL PRODUCTION OR CO-PACKER LOCATIONS & CONTACTS

This Samsons service will provide reasonable and affordable local quality production or co- packing alternatives for your specific product to reduce time to market and supply chain costs

Purpose of services

This service will benefit from both Smiley Stamp and Buds & Blossom.

prerequisite

choo choo

COUNTRY DISTRIBUTION AND CHANNEL MAP WITH KEY PLAYERS

This Samsons service will provide several alternate supply chain maps and routes to warehouse or fulfillment center with cost estimates per product SKU or container - Local or global ocean shipping, rail, truck vendors and warehouse contacts will be listed and available.  

Purpose of services

This service will benefit from all services above.

prerequisite

This product is building on product MAP1B (matchmaker).

prerequisite

FORK IN THE ROAD

SUPPLY CHAIN MAP OF HOW TO GET PRODUCTS ALL THE WAY HOME

This Samsons map will provide an overview of the different yet relevant sales channels for the local market or country specifying grocery, convenience, drug and similar channels by key vendor as well as the 3-5 largest e-commerce platforms accompanied with fulfillment center logistics and contacts.   

Purpose of services

This service require all services in this service category to ensure excellence.

prerequisite

HONEYMOON

Product testing and sales in the new market

This Samsons testing service enables you to test your product in the new country, in one of the selected markets. We can help you to identify sampling in the appropriate channel and stores, as well as small scale sales in the same outlets. This service will enhance the direction and strengthen the launch on bigger scale.

Purpose of services

This product does not have a prerequisite but will benefit from all the other mapping services, especially Foreplay, Matchmaker and Monkey around.

prerequisite

 tie all company activities together into one operational plan where each step of your launch plan is put into a gannt/milestone chart and supported by a financial model that will forecast monetary in/out flows and determine cash funding needs as requested by financial institutions  

This MAP-IT service category will allow YOU to

Purpose of this category of services

A

OPERATIONAL AND FINANCIAL PLAN SUPPORT – DRIVING EXECUTION EXCELLENCE

HAMMER N’ NAILS 

OPERATIONAL PLAN ON HOW TO EXECUTE LAUNCH AND SCALE UP

This Samsons service will tie all team activities together for the new product to be launched into a new country or market and will list each sequential and parallel step on the path from product concept to in- store sale and cash collection.

Purpose of services

MODELING OH-LA-LA

COMPREHENSIVE FINANCIAL MODEL

This Samsons service will accompany the operational plan and lay-out all the financial consequences and estimates of the new product launch including raw materials and production estimates as well as supply chain costs and distribution and sales cost estimates for a particular trade in order to build a comprehensive financial by SKU by route by channel.

Purpose of services

This service requires Hammer N' Nails.

prerequisite

This service will benefit from each of the services above to have true value.

prerequisite

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