THE MANAGEMENT BRIDGE©

Launch new markets. More profit with AI

Trademark/copyright 2026
EYEKORNTM PRODUCTS
The AI-native growth platform
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Linking our tools to AI-native ERP sys

Entering new markets is high stakes. success starts with credible intelligence. We combine AI-driven route-to-market mapping with competitive, regulatory, and operational analysis to give you a real view of the landscape and what steps to take,

THE 7 MAP-IT STEPS.

  1. Market Intelligence & Opportunity Validation Size the opportunity, map the drivers, and confirm the market is worth entering.
  2. Regulatory, Legal & Compliance Mapping Identify relevant requirements and build a clear roadmap.
  3. Competitive Landscape & Positioning Benchmark existing players and white-space gaps. Define a value proposition and differentiation that can win.
  4. Route-to-Market & Channel Strategy Select and prioritize channels (retail, e-commerce, B2B, etc.), define the go-to-market model, and identify partners or distributors.
  5. Product Localization Adjust packaging, language, and sensory profile to local market.
  6. Operational & Commercial Readiness Identify supply chain management requirements, pricing, terms, and internal capabilities. Describe a viable P&L and working-capital model.
  7. Describe a phased Launch Plan, KPIs & Feedback Loops Sequence the actual launch (pilot → regional → national), set success metrics and prepare monitoring and actions.

We deploy market experts armed with advanced operations tools (including AI- native) that brings your MAP-IT strategies to life. Efficient, cloud-based, and built to scale – AI and human experts are intertwined. Designed for growing companies entering new territories.

THE 5 RUN-IT STEPS.

  1. Install real-time visibility and control
    Get clean, trusted data flowing on sales, inventory, distribution, margins, and leading indicators within the first 60 days.
  2. Secure and expand distribution velocity
    Focus on getting product onto the right shelves / channels, then driving sell-through. Early coverage create the oxygen the plan needs.
  3. Lock the commercial engine
    Stabilize pricing architecture, promotional discipline, trade terms, and mix. Protect margin while still generating pull to keep the customers engaged.
  4. Build local muscle and partnerships
    Develop the on-ground people, processes, and relationships that can run with less support. Convert external expertise into internal capability.
  5. Run tight feedback loops and course-correct
    Review performance against clear thresholds every 30-90 days. Double down on what is working, cut or fix what is not, and keep the plan adaptive rather than rigid.

We have done comprehensive business reviews with companies bleeding cash and turned them into profitable businesses. Not theory- it’s hard-earned experience from the trenches. We combine battle-tested management lessons with advanced AI to spot improvements. Then we roll up our sleeves and implement with You.

THE 5 GRO-IT STEPS (this is an art – perfected over decades).

  1. Stop the bleeding Install immediate cash control, cut the drains, get weekly visibility so the company stops losing money while the real work starts.
  2. Get diagnostic clarity Build a true view of the P&L, unit economics, and root causes. Know exactly what is destroying margin and cash.
  3. Stabilize the core Protect the parts that still contribute. Secure key customers, fix critical processes, and restore basic reliability.
  4. Rebuild the commercial & cost engine Redesign pricing, mix, channels, and cost structure for healthy unit economics and margin recovery.
  5. Install durable operating systems Put in place the rhythm, metrics, and accountability that keep the company profitable as it scales.

LNQ-IT: Turning Expert Frameworks into Client-Ready Operating Assets

Most advisory work dies in the handoff. LNQ-IT exists to prevent that. It is the structured bridge that lets clients absorb high-quality market, execution, and turnaround work into their own systems — cleanly, without being forced onto a new platform.

THE LNQ-IT COMPONENTS

Protected MAP-IT delivery MAP-IT is delivered primarily as a facilitated or co-created process. Clients receive the finished, client-specific market map, logic, and recommendations — not the full reusable template library or decision trees in a self-serve format.
  • Standardized, portable outputs for RUN-IT & GRO-IT RUN-IT and GRO-IT frameworks, models, and dashboards are delivered in clean, structured formats (Excel, CSV, JSON, Power BI/Tableau-ready, or simple API payloads) that drop directly into the client’s existing tools.
  • Modular mapping layer Lightweight mapping templates translate RUN-IT and GRO-IT logic into the client’s chart of accounts, KPI definitions, and process nomenclature so they can absorb the work without rebuilding everything.
  • Optional data bridges (not system replacement) Simple one-way or bidirectional connectors (file drops, scheduled exports, light API calls) allow live models and AI tools from RUN-IT and GRO-IT to feed — or pull from — the client’s systems without becoming their system of record.
  • Self-serve adoption packs + clear boundary Clients get ready-to-use packs for RUN-IT and GRO-IT (templates, dashboard shells, AI prompt libraries) that their teams can load and own. MAP-IT remains expertise-led. Everything is designed so clients can take what they need and run independently if they choose — we stay the acceleration layer, not their ERP.

COMING IN 2027

COMING IN 2027

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Testimonials

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” We are launching our super premium bottled water globally. Avaton is ‘Divine Hydration’ from the water springs on Mount Athos, a UNESCO World Heritage site. Samson Marshall developed a deep 5 year business plan together with our Company. This plan has Route-To-Market actions + financials for each market. Samson Marshall’s retail and on-premise skills give credibility to our teams, allowing them to enter new countries confidently.’ 

DIMITRIOS BABAKOS
CEO & FOUNDER AVATON WATER, GREECE

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” Chaly is a premium menopause supplement brand in the health and beauty category. Our Nordic heritage and focus on female longevity provide a unique market position in the United States. We reached out to Samson Marshall to map this health and beauty segment and then assist Chaly with the launch. Samson Marshall was instrumental in planning and facilitating Chaly’s launch on Amazon by deploying advanced data-driven tools. This allowed us to quickly reach our targets in three months and set the stage for scaling our brand further.“

HEGE C BAKKEN
FOUNDER CHALY VIDA, GLOBAL

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“I was fortunate to work with Jan and Renuka for several years supporting their company. As a business partner, I truly valued their authenticity, loyalty and passion for their work. I could always depend on them to be transparent with their decisions and detailed in their rationale. Additionally, the depth of care they showed for their team was unparalleled. These are the type of partners you want to work beside.”

BRANDI LEFF
MANAGING DIRECTOR, NEW YORK CITY

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“Jan was my financial lead at PepsiCo Northern Europe when we won the PepsiCo Chairman’s Award for re-franchising the region leading to significant sales and profit growth- He is a skilled and driven finance operator with a sharp focus on delivering excellence.”

MORTHEN JOHANNESSEN
CHAIRMAN EUROPEAN RETAIL CONSULTANCY

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Our company Weather Wash Coatings has developed a globally unique water based consumer product. We reached out to Samson Marshall for the US market expansion and investor work. They delivered both a detailed Go-To-Market report as well as a tailored investor process tool. The GTM documents clearly described a market potential by retail channel that was higher than the initial estimates. The plans also gave us a precise GTM/RTM script for the designated US target markets. European targets were outlined as well. We can now move confidently forward with the expansion and realize the true value of our eco-friendly products. 

BECCA BERGER
FOUNDER WEATHER WASH, CALIFORNIA

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“Successful company growth is based on innovation and execution excellence – Jan exemplified this as my CFO when we acquired Nissan US Distribution/DAS and merged 1000+ employees into our WWL structure in just months, greatly increasing sales, profit.”

CHRISTOPHER J CONNOR
GLOBAL LOGISTICS EXPERT, NJ-NYC

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” I have worked directly with Jan and Tuula when I was on the Board at VOSS. These guys delivered solid work whether it was during periods of high growth or adversity or whether it was in the US, Norway or China.”

KNUT BRUNDTLAND
CHAIRMAN INVESTMENT BANK, OSLO

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My company Bettaway and our novel technology has International expansion in mind. We engaged Samson Marshall Advisors for the market discovery work. Jan, Tuula and team gave Bettaway a swift, thorough map of the European market potential. They outlined the market size and dimensions, the GTM opportunities and the diligence required to move forward. This has allowed us to gauge our approach and outline the alternatives, hence improving the odds even further for success.

JOHN VACCARO
OWNER AND CEO BETTAWAY LOGISTICS, NJ-NYC

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“Tuula and I successfully developed a wellness furniture business together in China – She is a brilliant professional with solid execution skills.”

SOPHIE ZHANG
INVESTMENT COMPANY, SHENZHEN, CHINA

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How We Got Here

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$M+
External financing on three continents
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Countries where we have conducted business
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New product launches we have been part of globally
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Miles of supply chain routes to assist launches
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Our Company Values

green growth

Build Lasting Value

Our focus is on creating resilient businesses, strong supply chains, trusted brands, and sustainable growth that endures.

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Linking People & AI Seamlessly

We believe in AI-native solutions that can be seamlessly implemented, measured and improved – all intertwined with human expertise.

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Think Global

Drawing on global expertise across multiple markets, we help brands identify opportunities and avoid common pitfalls when scaling internationally.

Meet Our Leadership

Global insights, local market expertise

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JAN E SAEBOE
Chairman
Miami

MBA UNC-Chapel Hill – Global CFO, 24 yrs FMCG, product launches, new distrib. systems, tripled profits, million $ savings, PepsiCo Chairman’s Award, worked with GoldmanS on M&A, driven by new tech.

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TUULA VARTIAINEN
CEO
Manchester

MBA Fordham University NYC – 19 years w successful Europe, US and China operations, healthy consumer goods, Multiple new product launches, supply chain expert, health wellness coach.

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KEESHEN ARUL DASS
CTO
London

Keeshen leads technology and product at Samson Marshall, shaping the architecture and delivery of the company’s AI-driven platforms. He also leads e-commerce product management, digital publishing operations and platform integrations at Samsung Electronics UK, where he has worked for more than seven years across the D2C business. His career spans over 20 years of digital product leadership at agencies including M&C Saatchi, adam&eveDDB and Cheil, for clients such as Unilever, NetJets, BlackRock and Diageo.

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RENUKA NAIDOO
CFO
New York

MSC London, ACCA accredited – An expert in Accounting, Audits, multiple ERP systems, financial reporting, A/R, A/P, Banking, E-commerce for the Fintech and consumer goods industries.

Advisory Board – Experts

Global insights, local market expertise

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REBECCA MACFADYEN
Food/Beverage
London

Over 30 years in the food and drink industry, including roles at Nestlé and Danone. Running her own consulting firm for 20 years, specializing in Health and well-being. Certified in Ethical Sales (ISP).

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MARK ZETTLE
Premium Beverage
Denver

MS University of Maryland – Launched and scaled several premium food beverage brands to success. Lead a premium water company into 80000 retail stores. Built top performing sales teams, best practices.

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CHRISTINA VALAURI
Bio-Tech, Finance
New York

MBA Cornell University – 16 yrs senior biomedical analyst, Advisor e-Lab Weill-Cornell Medicine, c-suite, public company board member, board advisor, international ESG network,
Ex-Wall Street senior manager, capital markets expertise.

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TIM BERGER
CEO, Board
Barcelona

MBA University of Hamburg – CEO, 26 Yrs FMCG, Senior Executive roles in Europe, Asia and Americas. Beauty: L´Oréal, Henkel, F&B: Eckes-Granini, Expert in Marketing & Sales, Go-to-market excellence. Leading Organisation & Business Transformation.

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CARLA LUCCHINO
National Security
New York

MS NWC Washington DC – Former Chief of Staff for Secretary US Navy – Pentagon, Global operations and strategy leader, Large scale supply chain, national security expert

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REMI DRAMSTAD
Technology, Law
Oslo

Master of Law, University of Oslo and LLM, New York University – Partner at a leading Nordic law firm with international affiliations. Skilled in corporate transactions, advanced law, governance for Tech and Consumer Goods industries, emerging-to-mid market size companies. Trusted strategic advisor to Boards and management.

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BURKHARD ANDERS
Health, Beauty
Dusseldorf

University of Cologne, Stockholm SOE – 21 Yrs FMCG, Executive roles for multiple European countries with Johnson & Johnson and L´Oréal. Expert in marketing, sales execution, commercial negotiations, FMCG retail. Based in Germany.

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LARS LOYNING
M&A, Audit
Oslo

MBM/CPA NHH (Nor), Board Prgm. INSEAD (Fra) –
Acting as auditor and advisor for companies with international operations. Experience as International contact partner, managing director and as an executive and non-executive board member. Advised on multiple company transactions and is an expert in audit, tax, strategy, DD/governance.

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TOM MOHRMANN
Consumer Goods
Amsterdam

Senior executive, CEO with deep expertise in FMCG and food and agri- tech, both branded and PL.Proven track record in scaling industrial companies. Key regional roles with Nestle and Henkel.

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AN BOON
Beverage, Packaging
Atlanta

University of Leuven, Belgium – Masters in Economics – Global CMO with +25 Yrs of Expertise in Food & Beverage Industry and Packaging Industry. Executive Roles in Latin America, USA, Russia and Europe at The Coca-Cola Company, Unilever and Graphic Packaging International. Expert in Strategic Marketing leadership for B2C and B2B, Brand Building, Product Innovation, Digital Transformation, Demand Generation.

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