work with us
Up to $30M Sales with a $100M goal
We have the experience + AI tools
Americas & Europe:
Expand to a New Country,
Drive Profits with New Tech
the management bridge
Up to $300M Sales with a $1B goal
We have the Leadership + Systems
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Prcoesses & technology upgrades will be identified and implemented together with your company. Purpose of upgrading is to facilitate
= more time for innovation and fun.
New products and innovations in the health and wellness category may be identified.
sales growth, improve margins and speed up cash-in
A review of all processes and structures at set intervals in a life cycle is critical to stay ahead.
profit margins, process upgrades
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platform is based on plug-n-play menu adapting to your growth.
This includes AI, CRM, accounting/ERP, tax, T&E, supply chain, new products, vendor and customer solutions, seamlessly interfaced in the cloud. ERP/Ops
We deliver a sophisticated yet simple operations platform with solutions for your growing company.
Cloud based ERP/Ops Platform
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It has become a critical advantage to have a real view when planning. Furthermore, a detailed operational strategy and financial model will allow your company greater chance of success growing scale and profits.
When entering a new country, market or territory it all starts with a detailed map of surroundings, competition, regulations.
Market & Operations Plan
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services
Allow your company greater chance of success growing scale and profits.
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Linking ai dashboard tools to client ERP
ai-system Services
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LINKING AI DASHBOARD TOOLS TO CLIENT ERP
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AI-SYSTEM SERVICES
Managing Director, new york city
Brandi Leff
"I was fortunate to work with Jan and Renuka for several years supporting their company. As a business partner, I truly valued their authenticity, loyalty and passion for their work. I could always depend on them to be transparent with their decisions and detailed in their rationale. Additionally, the depth of care they showed for their team was unparalleled. These are the type of partners you want to work beside."
BECCA BERGER FOUNDER WEATHER WASH
Our company Weather Wash Coatings has developed a globally unique water based consumer product. We reached out to Samson Marshall for the US market expansion and investor work. They delivered both a detailed Go-To-Market report as well as a tailored investor process tool. The GTM documents clearly described a market potential by retail channel that was higher than the initial estimates. The plans also gave us a precise GTM/RTM script for the designated US target markets. European targets were outlined as well. We can now move confidently forward with the expansion and realize the true value of our eco-friendly products.
Owner and CEO Bettaway Logistics
John vaccaro
My company Bettaway and our novel technology has International expansion in mind. We engaged Samson Marshall Advisors for the market discovery work. Jan, Tuula and team gave Bettaway a swift, thorough map of the European market potential. They outlined the market size and dimensions, the GTM opportunities and the diligence required to move forward. This has allowed us to gauge our approach and outline the alternatives, hence improving the odds even further for success.
Chairman European Retail Consultancy
Morthen Johannessen
"Jan was my financial lead at PepsiCo Northern Europe when we won the PepsiCo Chairman's Award for re-franchising the region leading to significant sales and profit growth- He is a skilled and driven finance operator with a sharp focus on delivering excellence."
(former CEO Wallenius Wilhelmsen- #1 ro-ro logistics provider globally)
Global Logistics Expert
Chris Connor
"Successful company growth is based on innovation and execution excellence - Jan exemplified this as my CFO when we acquired Nissan US Distribution/DAS and merged 1000+ employees into our WWL structure in just months, greatly increasing sales, profit."
investment company, Shenzhen, China
Sophie Zhang
"Tuula and I successfully developed a wellness furniture business together in China - She is a brilliant professional with solid execution skills."
new product launches we have been part of globally
30000+
miles of supply chain routes to assist launches
17+
Countries we have operated in
21+
external financing raised on 3 continents
$200M+
Our team members have accomplished at Samson & Marshall INC or prior to joining:
So we decided to team up and help aspiring companies with their brilliantly emerging consumer products -abroad or home
We are colleagues that enjoyed working together in the FMCG, tech and supply chain industries and all deeply passionate about health-beauty, premium categories and new technologies.
how we got here
We focus on sustainable and digital solutions that quickly add profits.
check out our services
We love what we do! You will experience how catching our energy and spirit is when working with us.
passion
We are a genuine bunch, you'll know where your money goes and what you'll get. We only take you as a client if we believe in you and your product.
Transparency
We are different as we care, we live the journey with you, we want you to succeed in health and wellness!
empathy
our company values:
we want to hear from you
get in touch
Over 30 years in the food and drink industry, including roles at Nestlé and Danone. Running her own consulting firm for 20 years, specializing in Health and
well-being. Certified in Ethical Sales (ISP)
Director UK
London
Rebecca Macfadyen
Advisor Fortune 500 companies
Food/Bev, health analytics expert, Dashboard Reporting, master in SKU and customer profits, FP&A Director
MBA Johns Hopkins Univ.
Advisory Board, BI Analytics
Americas
Hasan Ali
Brooklyn College, NYC
Advisory Board, Technology
Global
Steve Adler
Ex-Wall Street senior manager, capital markets expertise
MBA Cornell University
Chief Advisor Health-Wellness
Americas
Christina Valauri
ADVISORS
Former Chief of Staff for Secretary US Navy - Pentagon, Global operations and strategy leader, Large scale supply chain, national security expert
MS NWC Washington DC
Company COO
Global
Carla Lucchino
19 years w successful Europe, US and China operations,
healthy consumer goods,
Multiple new product launches, supply chain expert, health wellness coach
MBA Fordham University NYC
Company CEO
Europe, Americas, China
Tuula Vartiainen
MBA UNC-Chapel Hill
Company Chairman
Americas, Europe
Jan Eystein Saeboe
RSM is #6 globally with 820 offices, Lars developed RSM regionally into a significant audit and consultancy practice for the mid-market. He has advised on multiple company transactions and is an expert in audit, tax, strategy, DD/governance.
MBM/CPA NHH (Nor), Board Prgm. INSEAD (Fra)
Advisory Board, Audit, Corporate
Europe
LARS LOYNING RSM
Senior Executive roles in
Europe, Asia and Americas
Beauty: L´Oréal, Henkel,
F&B: Eckes-Granini
Expert in Marketing & Sales,
Go-to-market excellence
Leading Organisation & Business Transformation
MBA University of Hamburg
Advisor
Global
Tim berger
21 Yrs FMCG, Executive roles for
multiple European countries with
Johnson & Johnson and L´Oréal.
Expert in marketing, sales execution, commercial negotiations, FMCG retail.
Based in Germany.
University of Cologne, Stockholm SOE
Director DACH+BNL+EE
Europe
BURKHARD ANDERS
Partner at a leading Nordic law firm with international affiliations. Skilled in corporate transactions, advanced law, governance for Tech and Consumer Goods industries, emerging-to-mid market size companies. Trusted strategic advisor to Boards and management.
Master of Law, Univ. of Oslo
LLM, New York University
Advisory Board, Corporate Law
Europe, Americas
REMI DRAMSTAD
MS Univ of Maryland
Launched and scaled several premium food beverage brands to success. Lead a premium water company into 80000 retail stores. Built top performing sales teams, best practices
Advisory Board, Retail GTM
Americas
Mark Zettle
Senior executive, CEO with deep expertise in FMCG and food and agri- tech, both branded and PL.Proven track record in scaling industrial companies. Key regional roles with Nestle and Henkel.
Director BeNeLux
Amsterdam
Tom Mohrmann
An expert in Accounting, Audits, multiple ERP systems, financial reporting, A/R, A/P, Banking, E-commerce for the Fintech and consumer goods industries.
MSC London, ACCA accredited
Advisory Board, Accounting
Europe, Americas, S Africa
RENUKA NAIDOO
