curious?

The Samson Marshall teams have deep knowledge, experience from the consumer goods, health-wellness and tech industries.

Americas & Europe

Expand to a New Country, 
Improve Profit and Cash Flow,
Due Diligence & Turnarounds,
Move Accounting to the Cloud

the management bridge
for emerging companies


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Prcoesses & technology upgrades will be identified and implemented together with your company. Purpose  of upgrading is to facilitate
 


 = more time for innovation and fun.​ New products and innovations in the health and wellness category may be identified.

sales growth, improve margins and speed up cash in

A review of all processes and structures at set intervals in a life cycle is critical to stay ahead.

profit margins, process upgrades

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platform is based on plug-n-play menu adapting to your growth.

This includes electronic accounting/ERP, tax, T&E, supply chain, new products, vendor and customer solutions, seamlessly interfaced in the cloud.  ERP/Ops

We deliver a sophisticated yet simple operations platform with solutions for your start-up or young company.

Cloud based ERP/Ops Platform

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It has become a critical advantage to have a real view when planning. Furthermore, a detailed operational strategy and financial model will allow your company greater chance of success growing scale and profits.

When entering a new country, market or territory it all starts with a detailed map of surroundings, competition, regulations. 

Market & Operations Plan

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services

Allow your company greater chance of success growing scale and profits.

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Due Diligence, Negotiations, M&A, TURNAROUNDS

Board/CEO Services

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DUE DILIGENCE, NEGOTIATIONS, M&A, TURNAROUNDS

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BOARD/CEO SERVICES

BECCA BERGER  FOUNDER WEATHER WASH 

Our company Weather Wash Coatings has developed a globally unique water based consumer product. We reached out to Samson Marshall for the US market expansion and investor work. They delivered both a detailed Go-To-Market report as well as a tailored investor process tool. The GTM documents clearly described a market potential by retail channel that was higher than the initial estimates. The plans also gave us a precise GTM/RTM script for the designated US target markets. European targets were outlined as well. We can now move confidently forward with the expansion and realize the true value of our eco-friendly products.    

Owner and CEO Bettaway Logistics

John vaccaro

My company Bettaway and our novel technology has International expansion in mind. We engaged Samson Marshall Advisors for the market discovery work. Jan, Tuula and team gave Bettaway a swift, thorough map of the European market potential. They outlined the market size and dimensions, the GTM opportunities and the diligence required to move forward. This has allowed us to gauge our approach and outline the alternatives, hence improving the odds even further for success.

Chairman European Retail Consultancy

Morthen Johannessen

"Jan was my financial lead at PepsiCo Northern Europe when we won the PepsiCo Chairman's Award for re-franchising the region leading to significant sales and profit growth- He is a skilled and driven finance operator with a sharp focus on delivering excellence."

(former CEO Wallenius Wilhelmsen- #1 ro-ro logistics provider globally)

Global Logistics Expert

Chris Connor

"Successful company growth is based on innovation and execution excellence - Jan exemplified this as my CFO when we acquired Nissan US Distribution/DAS and merged 1000+ employees into our WWL structure in just months, greatly increasing sales, profit."

investment company, Shenzhen, China

Sophie Zhang

"Tuula and I successfully developed a wellness furniture business together in China - She is a brilliant professional with solid execution skills."

Chairman at Investment bank 

Knut Brundtland

"I have worked directly with Jan and Tuula and know JG and Renuka when i was on the  Board at VOSS. These guys delivered solid work whether it was during periods of high growth or adversity or whether it was in the US, Norway or China."

 Managing Director, Global Staffing Firm

Brandi Leff

"I was fortunate to work with Jan and Renuka for several years during their time at VOSS. As a business partner, I truly valued their authenticity, loyalty and passion for their work. I could always depend on them to be transparent with their decisions and detailed in their rationale. Additionally, the depth of care they showed for their team was unparalleled. These are the type of partners you want to work beside."

The following references have worked directly with one or several of the SamsonMarshall crew

testimonials

new product launches we have been part of globally

30000+

miles of supply chain routes to assist launches

17+

Countries we have operated in

21+

external financing raised on 3 continents

$200M+

Our team members have accomplished at Samson & Marshall INC or prior to joining:

So we decided to team up and help aspiring companies with their brilliantly emerging consumer products -abroad or home

We are colleagues that enjoyed working together in the consumer and supply chain industries and all deeply passionate about the health-and-wellness category.

how we got here

We focus on sustainable and digital solutions that quickly add profits.

check out our services

We love what we do! You will experience how catching our energy and spirit is when working with us.

passion

We are a genuine bunch, you'll know where your money goes and what you'll get. We only take you as a client if we believe in you and your product.

Transparency

We are different as we care, we live the journey with you, we want you to succeed in health and wellness! 

empathy

our company values:

we want to hear from you

get in touch

FMCG strategy, route-to-market Retail expert, multiple product launches across Europe, US. M&A, valuations expert.

MBA Bocconi University, Milan

Advisory Board, Retail Strategy
Europe, Americas

Jean-G Marquaire

MS Univ of Maryland
Launched and scaled several food beverage brands to success. Lead VOSS Water retail to 80000 stores.
Built top performing sales teams, best practices 

Advisory Board, Retail GTM 
Americas

Mark Zettle

An expert in Accounting, Audits, multiple ERP systems, financial reporting, A/R, A/P, Banking, E-commerce for the Fintech and consumer goods industries.

MSC London, ACCA accredited

Advisory Board, Accounting 
Europe, Americas, S Africa

RENUKA NAIDOO

Advisor Fortune 500 companies Food/Bev, health analytics expert, Dashboard Reporting, master in SKU and customer profits, FP&A Director

MBA Johns Hopkins Univ.

Advisory Board, BI Analytics
Americas

Hasan Ali

Developed financial systems for leading Wall Str firms, Provided Executive leadership on NYU transformation projects in NYC, Shanghai and Abu Dhabi. Moved NBA off mainframe to new tech. Running large/small scale tech transform projects.

Brooklyn College, NYC

Advisory Board, Technology
Global

Steve Adler

16 yrs biotech analyst Wall Str, Advisor e-lab Weill-Cornell Medicine, c-suite, board advisor, international ESG network, investor relations

MBA Cornell University

Chief Advisor Health-Wellness
Americas

Christina Valauri

ADVISORS

Former Chief of Staff for Secretary US Navy - Pentagon, Global operations and strategy leader, Large scale supply chain, national security expert

MS NWC Washington DC

Company COO
Global

Carla Lucchino

18 years w successful Europe, US and China operations, healthy consumer goods, Multiple new product launches, health wellness coach

MBA Fordham University NYC

Company CEO
Europe, Americas, China

Tuula Vartiainen

Global CFO, 23 yrs FMCG, multiple product launches, new distribution systems, tripled profits, million $ SC savings, PepsiCo Chairman’s Award, M&A, due dilIgence

MBA UNC-Chapel Hill

Company Chairman
Americas, Europe

Jan Eystein Saeboe

RSM is #6 globally with 820 offices, Lars developed RSM regionally into a significant audit and consultancy practice for the mid-market. He has advised on multiple company transactions and is an expert in audit, tax, strategy, DD/governance. 

MBM/CPA NHH (Nor), Board Prgm. INSEAD (Fra)

Advisory Board, Audit, Corporate
Europe

LARS LOYNING RSM 

CEO, 25 Yrs FMCG
Senior Executive roles in 
Europe, Asia and Americas
Beauty: L´Oréal, Henkel, F&B: Eckes-Granini
Expert in Marketing & Sales,
Go-to-market excellence
Leading Organisation & Business Transformation

MBA University of Hamburg

Advisory Board, FMCG Strategy
Global

Tim berger

21 Yrs FMCG, Executive roles for
 multiple European countries with
Johnson & Johnson and L´Oréal. 
Expert in marketing, sales execution, commercial negotiations, FMCG retail.  
Based in Germany.

University of Cologne, Stockholm SOE

Advisory Board, FMCG CSO/CMO
Europe

BURKHARD ANDERS

Partner at a leading Nordic law firm with international affiliations. Skilled in corporate transactions, advanced law, governance for Tech and Consumer Goods industries, emerging-to-mid market size companies. Trusted strategic advisor to Boards and management.  

Master of Law, Univ. of Oslo
LLM, New York University

Advisory Board, Corporate Law
Europe, Americas

REMI DRAMSTAD

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